Neo R’n’B shootingstar and one of 2012’s popmusical favourites – Tom Krell aka HOW TO DRESS WELL – is back with a new video clip for his single & It Was U. The song is taken from this year’s sophomore longplayer Total Loss. The track is one of the groovier ones of the record, featuring Krell’s unique falsetto in all of its beauty. The clip – directed by Luke Gilford – might seem a bit strange but has a clear message according to Krell: “The story is basically just that Luke and I were very much on the same page from the start about how this whole thing was going to look and feel. We talked about Safe. We talked about the very special character of the human soul in its unassailable tendency towards magic and inspiration. We talked about love and the supernatural within the everyday or mundane. Magic and beauty can exist anywhere, at any time.” Lovely words for a lovely clip, watch it right here.
pop / experimental
from New York, USA