We at NOTHING BUT HOPE AND PASSION have been following Berlin’s Pop-Kultur festival since its start in 2015. After it’s debut at Berghain, it moved to Neukölln for its second edition. For this year’s edition from 23 to 25 August the festival is moving to Kulturbrauerei, a venue in the district Prenzlauer Berg. In addition to the new location, there has been a poster campaign throughout the whole of Berlin which shows the artist names next to cute cat photos. Well, that’s how you gain attention, right?

While the festival kept it’s main concept of showcases, workshops and connecting the music industry, there’s been one main change for the 2017 edition. Artists such as DARKSTAR, ABRA or HOW TO DRESS WELL have been approached to create their own commissioned work. Those are performances combining extraordinary musical and visual elements that were made exclusively for Pop-Kultur festival and will have their premiere during the festival. Aside from the commissioned work, there’ll be also regular performances by artists such as HOT CHIP’S ALEXIS TAYLOR, LADY LESHURR, LIARSYOUNG FATHERS, LET’S EAT GRANDMA and many other artists that will probably have their big breakthrough in two years. We’re speaking from experience here.

Gender, subculture and hidden treasures

Like in the two previous editions of the festival, there’ll be also talks, exhibitions and films. One exhibition will focus on the recently demolished club Antje Øklesund, displaying the function of cultural places while showing saved objects from the club. This years talks mostly focus on the question gender and music, with feminist electronic collective female:pressure hosting talks and LADY LESHURR discussing the question of depression, sexism and racism.

While last year’s edition has been criticized by many for borrowing the subcultural identity of neighborhood Neukölln without inviting enough Berlin artists, the festival makers now sought the conversation with the organizers of alternative festival Off-Kultur. Part of the program is a talk in which festival director Katja Lucker will discuss the importance of the festival with the founder of Off-Kultur. Aside from the regular festival program, there will also be the Pop-Kultur Nachwuchs program which hosts 40 workshops for 250 aspiring music-industry newcomers.

Another reason that makes this year’s Pop-Kultur worth attending are the changed ticket conditions. While in the last years, visitors only could buy tickets for single modules, there are day tickets and festival passes available this year. Day tickets start from 28,50 Euro, festival passes are available for 67 Euro. Tickets that only include entry to film screenings and talks are available for 6,50 Euro.

Pop-Kultur 2017 takes places from 23 to 25 August in Kulturbrauerei Berlin. Tickets are still available.