katy perry

Lately things got a bit calm around Ariana Grande. The singer did not only avoid public appeareances after finishing her Dangerous Woman World Tour in September 2017, but shut down most of her social media activity since the beginning of this year as well. Now she is back with her first musical material after the Manchester terror attack in May 2017.

The rise and fall at the game of thrones could not be faster and more exposed than in female pop music. A strong image and social media persona have become more relevant than ever. But what if this strategy suddenly cracks and your household name gets more and more scratches on its label? A reflection by NBHAP's Kai Hermann.