The cue is #sneakerswould. On the 31st of August, Converse celebrated the launch of their new application that is called ‘THE TICKET‘ and that was properly partied in many European cities. The NOTHING BUT HOPE AND PASSION team attended the Berlin event, along with MYKKI BLANCO, BRODINSKI and the all Converse Lovers community of the town. A fun night with drinks and burgers, sharing special moments, doesn’t sound bad at all, right?
Good news is that everyone can have similar ‘hanging out’ experiences. Let’s talk a little bit more about it. Summer might be over, but Converse is determined to get us all pumped up, again!
The infamous brand wanted to start fresh this autumn and to gift their european fans with this new platform that will blow your mind. Unlike other similar attempts, this one offers you a special ride in the web strings, a roller coaster journey around Converse’s virtual Fundom, the one that you can king out.
#SNEAKERSWOULD movement, inspired by the rebellious attitude of Chuck Taylor, wants to give everyone the opportunity to be treated special. Everyone is unique, but we need to be reminded on that sometimes, aren’t we?
THE TICKET is a digital Access-All-Areas pass: by downloading it for free, this browser extension will break the daily routine boredome and get you-automatically-into a fun mood and a creative spirit. Get it from here: sneakerswould.net
With a wide range of videos, GIFs and photos, but also with spontaneous ticket giveaways for unique music gigs. Converse feels like rewarding their fans and creating stronger bonds with them. And it is always good when brands dive into their fans vibes to get their pulse.
To sum up, oh-hey! Interactive, smart and full of surprises, THE TICKET is here now. As it can be read on their site, ‘THE TICKET will end when it ends’. We suggest you to get on board and start the trip, because, why not?
For more info and a guide tour to THE TICKET’s features watch this:
More information about #SNEAKERSWOULD or the current Converse Fall Collection 2014 on converse.com/