Mastercraft Union is a revolutionary denim brand founded by Hiroyuki Yoshikawa in 2015. Their logo is an origami hummingbird, but what does that symbolize? In their words, ‘this beautiful bird pollinates rare & special flowers, just as MasterCraft Union delivers exclusive products from the best makers via prestigious stores. The handmade and intricate process of Japanese origami perfectly represents the MasterCraft Union approach to product development’. By combining the Western style with traditional Japanese craftwork, they make sure that what you’re wearing is nothing similar to any other denim items you’ve ever owned.
Every pair is hand-made and manufactured in Japan – an information that makes it all even more unique.
With innovative techniques and comfortable lines, Mastercraft Union succeeds to make denim interesting again. Today on NOTHING BUT HOPE AND PASSION, we’re presenting you the Spring-Summer collection of Mastercraft Union for 2016. Let’s have a closer look, shall we?
Comfort seems to be the main idea behind the brand’s SS16 collection. Loose cuts, beautiful colors and class. Believe it or not those jeans are made of 1/3 Washi Paper. This allows the material to breathe and to keep you cool during summer and warm during winter. The paper is also responsible for the special 3D effect.
But they didn’t stop there, did they?
The craftsmen behind the brand aimed for the perfect stretch jeans. They created a pair that’s flexible and comfortable at the same time – perfect for your everyday life. If you don’t believe us, you can have a look for yourselves.
It’s more than clear that this is not just another denim brand. Mastercraft Union is here to stay, continuing and justifying the popularity of the Japanese denim labels. The price range is between 435 – 675€. Although this might sound a bit pricey to you, here are some more photos of the latest collection to convince you. And after all, quality should have its price, right? Feel free to fall in love with them!
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All photos are courtesy of Mastercraft Union. You can find more about the brand here.