There are only a few acts that remind us how growing age does not automaticly implies a loss of coolness. DINOSAUR JR. is one of them and as an example J. Mascis, Lou Barlow and Murph present their fancy and really enjoyable to watch new music video for the song Pierce The Morning Rain, taken from last year’s longplayer I Bet On Sky. The clip does not feature DINOSAUR JR. themselves but actor James Urbaniak and the legendary Mr. Henry Rollins. And as if this wouldn’t be cool enough the story is based around an ordinary husband and father who shares a slightly bizarre obession for tuning cars with big speakers and subwoofers. All you need is bass – or is there more? Follow the path of this man right here.