According to a released statement, Dante’s Inferno has been a major influence for the video. Boucher on the concept: ‘The circles of hell reflect more contemporary issues though. We shot a bunch at the Salton sea which is basically an apocalyptic wasteland filled with dead fish because of human carelessness, the bullet hole hallway a la KORN ‘Freak on a leash’ etc etc. If you look closely you can find clues. Haha, but in the usual fashion it is also abstract enough to just be a trippy visual accompaniment to the song.’
Clearly a lot is happening right here. Watch the new GRIMES clip below.
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