Photo by Hilda Pellerano
In a time when everybody’s going harder one man takes the opposite site and goes SOFT. That man is Luke RATHBORNE and SOFT is not just the name of his freshly released new longplayer (out now via True Believer) but also the one of the video NOTHING BUT HOPE AND PASSION is happy to premiere to day. And if you enjoy bittersweet lo-fi rock with the cool attitude of TY SEGALL and the love for a good melody like in the early work of R.E.M. you don’t want to miss that.
THE STROKES mastermind Albert Hammond Jr. himself is a big fan and Co-produced the album, not without clearly stating: ‘SOFT makes me hard.’ And if you watch the new RATHBORNE music video you definitely understand his point. A raw honesty, classic DIY spirit and just the right amount of psychedelic colours in the music video. Get ready to unleash your soft side right here.
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