UK pop darlings THE 1975 have shared a music video for their latest single Love Me. The Diane Martel -directed clip itself is a over-the-top performance video on the edge of ridiculousness. The band goes nuts, especially topless leading man Matt Healy who seems to drink a bit too much champagne. A lot of girls, flying guitars and a jacuzzi are involed as well. The singer describes the clip in the following statement.
With Love Me we wanted to capture the neon-hued enthralling acquisition of success and excess, the screaming momentum, the sexy daze. Everything is REDICULOUS! But, is it? The only art worth any investment is art that makes one feel personally addressed. A simple truth, or set of truths, that galvanises an awareness and passion within an individual and in doing so immerses the individual into a sense of shared experience and community founded upon that same personal connection or experience. Too many artists care what others think. We are for the ‘community’! A non-linear observation on everything that has been and what will become. A lack of understanding of the world we are living in. The post-ironic notion of the modern world. Selfie mythologizing. Creating how we consume. Fragments of culture. Not settling for what you’re given. WE’VE JUST COME TO REPRESENT A DECLINE IN THE STANDARDS OF WHAT WE ACCEPT.
So far, so confusing, right? The follow-up to the groups 2013’s self-titled debut album goes by the name I Like It When You Sleep For You Are So Beautiful Yet So Unaware Of It and will be released next February. Watch the latest music video madness by THE 1975 right here
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