Music Industry

Innovation Is The Key: Max Domma on how to book the Reeperbahn Festival

How do you become part of the line-up of the acclaimed festival in Hamburg? Time to ask a professional about it.

Digital Music: How the streaming market is now the theatre of a curation war

An ultra-short syntesis of the music industry mechanics regarding our digital era.

Brands And Artists: More Than Just A Partnership Of Convenience

A changing music industry calls for new ideas and cooperations, whether you like it or not. If it's done right all parties can benefit from clever music marketing. We talked with Electronic Beats founder Ralf Lülsdorf about it.

Algorithm is a Dancer… and it’s killing Social Media’s original purpose

The question of the right social media algorithm is also one of creative values. A commentary by NBHAP's Norman Fleischer on the current situation.

Pablo, Piracy and the problems of exclusive streaming deals

Kanye West's new album remains on TIDAL only which unfortunately only encourages the music piracy folks.

Universal Music is planning to release Virtual Reality concerts this year

A unique experience that 'connect artists, music fans and brands and sponsors', apparently.

Streaming Wars: Apple Music, Soundcloud, TIDAL And The Future

Apple and Soundcloud get ready to get in on the streaming game, but will they really offer anything new? And will they finally solve the problem of musicians making a decent living from streaming?

Revolutionary or Pretentious? A Closer Look on TIDAL

New streaming service TIDAL promises to 'change music history', but will it actually ensure a better deal for artists and fans?