The New Zealand’s brand “Lonely Hearts” comes up with the Lonely Lingerie line that will make you squeak from cuteness overload. Innocent yet seductive, carefree yet bold, these undies will turn you into the confident, sexy girl of your dreams.
The brand got on board DJ/musician/fashion muse Alix Brown and the great photographer Brian Merriam to shoot at Brown’s apartment in New York the perfect scenario. Lazy afternoon, so lazy that you don’t want to wear anything more than your underwear, enjoying the sun light entering from the windows. Because that’s Lonely Label’s delicate, sexy and effortlessly cool vibe. Inspired by vintage lingerie and a desire to express natural, feminine beauty, Lonely Label lingerie is both sensuous and romantic.
Do you remember NYC’s successful band, GOLDEN TRIANGLE? Alix was their bass player. The dynamic lady, after having worked in vintage clothing and record stores, realized she had amassed thousands of records, a vast digital music library, and quite the jaw-dropping wardrobe. Since then, she has landed increasingly more high profile DJ gigs and parties for the likes of Jill Stuart, Ralph Lauren, Helmut Lang, Pamela Love, and many more.