Fade - Press Picture 2015

Fade means disappearance, transformation, transition from one state of existence to another. The contents of this project touch on many issues seemingly different but linked by a common thread: a journey through technology, quantum physics, spirituality and self-knowledge.”

This is how Francesco Bruno – or better known under his stage name FADE – wants the world to know him. Presenting his new video to his song This Game, these are exactly the kind of elements we can take out of the clip. The highly visual video picks up the songs’ meaning of the raging battle between what’s real and what’s not, that constantly takes place in our minds, with the use of stunning but strange imagery. The song, which only consists of a few lyrics, is mostly in Italian however this just further adds to the beauty of the whole piece.

Best just have a look at it yourself and see what you make of it.