Kindness - This Not About Us - VideoNew video material by Adam Brainbridge and his alter ego KINDNESS. The charismatic singer unleashes the official clip for This Is Not About Us, the latest single off his forthcoming second album Otherness. Brainbridge’s new album arrives next week on October 13 (UK) / October 14 (USA) via Female Energy Records, following his 2012 debut World, You Need a Change of Mind.

The clip is another proof of KINDNESS‘ quite entertaining dance routines which we recently also witnessed at his Berlin Music Week performance. Convince yourself right here.