Over the course of last week acclaimed producer Aaron Jerome aka SBTRKT has started to share new music he recorded with various artists. Now, he unveiled the story behind the new project called SAVE YOURSELF. And even better: he released an entire eight-track album with new music which works as a sort-of follow-up to his 2014 LP Wonder Where We Land. Jerome recorded SAVE YOURSELF over the course of a year and a half and describes the idea behind it as a gift to his fans.
He explains in a press statement:
SAVE YOURSELF is the new project from me to you, my fans. While a complete piece with a beginning, end and visual concepts that have been worked on over many months, this is not an album.
This record was written from last summer til last week and is about being able to share music with you more frequently than I have done in the past, and not long after its been created.
Though as SBTRKT I am one person, I’ve always tried to champion the idea of bringing together artists who are from different places both musically and geographically.
For this record I worked with a small group of collaborators, most of whom I had not collaborated with before. Instead of an open-ended collaboration where studio jam sessions would lead to songs, I approached collaborators who I felt would be most suited to the overall ideas I had already collated.
To me it feels similar to my first album — a small group of vocalists, productions that are fairly stripped down and a project filled with emotion. These songs are what I feel to be the most interesting musical stories I’ve made to date.
Though perhaps more importantly than how, why SAVE YOURSELF is coming now has to do with the current cultural and sociopolitical climate. Culturally, albums now feel like a means to prove you are a ‘real’ artist. To release an album, you turn yourself over to traditional label cycles and the end of increasing sales, leaving behind the creative spirit that brought the music to life in the first place.
The title SAVE YOURSELF and the visuals reflect my personal mood on what’s happening in the world and society on a macro and micro level. Whether that be racism, xenophobia, the environment or irresponsible greedy politicians. All this while thinking about how incredible it will be when humans actually reach and settle on another planet. As an artist it feels strange to me to create simply happy music without being effected by current world affairs. Through the music too, I’m reflecting my constant state of nostalgia for the future. A dark optimism, for one that seems ever far reaching. So the title and artwork reflect this. Where we go next but also where we are now.