Strfkr - Beach MonsterCheck out Portland electro-poppers STRFKR’s magical new video for Beach Monster, a track off their latest album, Miracle Mile.  Coming in at just over two minutes, the song is adrift in dreamy “ah-ah-ahs,” vibrato guitar effects and Bo-Diddley type drumbeats, suited to the motif of the video.  The action floats between two scenes here.  First, we see the band, dressed in the peak of 1950s fashion, replete with serious suits and Buddy Holly glasses. The second scene features a family on the beach, two parents sipping champagne in slow motion and listening to the radio while the son and daughter frolic in the sand.

Directed by Joshua Cox, the director says “I’m a big fan of contrast in film and the art of leading the audience into something they might not otherwise be ready for.” Beautifully shot, with that sort of blinding artificial sunlight and saturated Technicolor palette suited to that era of filmmaking – check out the new STRFKR clip right here.