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Mediakit

About the Media

NBHAP is a credible source for music lovers, artists and those who seek for more in music than just a shallow listening experience. It’s more about an emotional connection than running after the latest ‘Zeitgeist’. We’re based in Berlin, but with an international authorship, ranging from the US to China. We don’t believe in borders and same goes for our global readership.

NBHAP isn’t interested to be yet another shallow media outlet, but has been interested in substantial editorial coverage and sustainable community connection right from the start. We are keen to pick our artists and topics independently, often in a non-mainstream sense. It’s that attitude and credibility that is loved by our readership and the featured artists as well.

Any form of commercial cooperation can only work if it the nature of the product fits to the character of NOTHING BUT HOPE AND PASSION.

What We Offer

NBHAP offers content on an almost daily basis, including a regular news feed on relevant musical topics, curated features on new music, exclusive music premiers, opinion pieces, interview features, artist stories and weekly recommendations from the long list of international releases.

On top of that we’ve also started an individual photo series and new video formats while also providing regular content to our Social Media channels and Spotify playlists. Driven by our own passion and a certain idealistic notion we truly need to feel passionate about a topic before we consider featuring it.

NBHAP Numbers

► 23.000 unique visitors / month (status April 2018)

► 33.000 page impressions / month (status April 2018)

Social Media

► Facebook: 20.500 Fans

► Instagram: 1.600 Followers

► Twitter: 7.500 Followers

► Spotify:
– 630 Follower
– 30 public Playlists with 2.300 Followers

 

Our readership

– Age: 20-40

– Top Countries: United States, UK, Germany, Scandinavia

– Gender: 60% male / 40% female

– higher education

– open minded, curious & international mindset

– Interested in news & trends

– Like to think in-depth / critical

 

NBHAPs current and previous collaborations

Brands & Companies

ASOS, Blogfabrik Berlin, Converse, Hannelore Dreist, Marshall, Muroexe, Nudie Jeans, Philips, Samsung, Sonos, Spotify, Stance, Telekom Electronic Beats, Tidal, Tradiio, Uber, and many more…

Festivals

Exit Festival, Trans Musicales de Rennes, Eurosonic Noorderslag, Berlin Festival, By The Lake Festival, Immergut Festival, MELT! Festival, ByLarm, Reeperbahn Festival, and many more…

How to advertise on NBHAP

Whether you’d want to feature your forthcoming musical release or something else – if there’s a natural and fitting connection to NBHAP we can make things happen via our understanding of Smart Compensation. As freelance workers taking care of certain topics is often a question of time and in that case of fair compensation. For us, time is indeed money and less a guarantee for getting featured. If you are interested in this opportunity, please contact us via coop [at] nbhap.com.

 

Photo by Oliver Valente

Beyond NBHAP

Parts of NBHAP are also running its own agency for digital communication strategies, creative campaign planning and artist empowerment. We are called SUPERUNKNOWN and everything you need to know about it can be found right here (German-only for now).