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"It was a CD I think, the first time I seen the cover. A dark, burnt orange background with a shirtless Al in the middle, half smiling staring straight through the barrel of the camera. Al Green’s Greatest Hits." Self-taught musician and singer Joesef sat down to muse on one of his favorite records. Following the release of his latest single "East End Coast" his love for Al Green explains the soulful touches on the single dedicated to the sense of belonging he experiences in his hometown Glasgow.

Soft Drug are the litte red pill that invites listeners on an eye-opening trip - not just musically. Targeting topics like depression, accepting weakness, and toxic masculinity the RnB/Pop trio uses music as a tool to dissect gender-based discrimination in society and the music industry. Ahead of the release of their debut EP "Easy", band member Sascha reflects on his experiences with expectations of masculinity and the track "Man Up" released in April.