From Norway comes alt-pop with a special twist. The artist Helven releases the off kilter groove My Love My Love announcing her debut EP volume 1 for early 2022. The mellow single floats between reverbed guitar echoes, a slow-burning beat, and the singer’s laconic vocals. Behind the moniker Helven, the young artist Jenny Bakke is hiding. She recently moved to Oslo to pursue music and the outcome so far sounds promising.

On My Love My Love, Helven fuses contemporary elements with an almost classical grandeur. The singer showcases pure lyrical honesty, exploring each emotion with care and attention whether those are sad or happy ones. “In order to survive in this increasingly chaotic world, we need to listen to our feelings more, and express them proudly”, she says and that is the motto of her music as well. Keep this young talent on your musical radars, everybody and make sure to mark January 14 in your calender when volume 1 is set to arrive on Janseen Records.

Helven also recorded an exclusive selfie session of the track for us which you should not miss.


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Interested in the best yet still way too unknown music? Awesome! Because every Monday you’re favourite music blog is updating its 50-track-strong Listen AHEAD Playlist on Spotify as we add ten strong songs by fresh artists on top of it. And you are happily invited to follow the playlist over on Spotify and give these new talents a spin. They surely deserve it.

This week’s picks include brand new music from artists like Nikita Bassi, Kings Elliot, Mild Orange, Miraa May, dvr. Come and hit the play button.