The day has finally arrived – Canadian indie heavyweights ARCADE FIRE finally share their new single Reflektor with the world. In the past weeks the group already created a quite fascinating buzz with a well concepted viral promotion strategy including street arts and mysterious teasers. But now, September the 9th has arrived and the single is up in high quality after already surfacing in the world wide web this weekend. And it’s an epic disco tune which was produced by DFA Records mastermind James Murphy. And it furthermore features the legendary DAVID BOWIE on backing vocals which might not comes as a surprise since he’s a long time fan of the band.
The follow-up longplayer to 2010’s The Suburbs goes by the same name as the single and will be released on October the 29th via Merge Records. And now, get ready to get soaked into the world of ARCADE FIRE and Reflektor by witnessing the brand new interactive music video. It was directed by video artist Vincent Morisset and filmed in Haiti. Follow a young woman who travels between her world and our own right here on this interactive page and watch a trailer below.
—