What do you do as band when you got way too much budget on your hand? Right, you turn yourself into monkeys in your music video. British soft rock superstars COLDPLAY did exactly that for their new Adventure Of A Lifetime video clip. It features an animated animal version of Chris Martin and his band mates who turn into jungle pop stars after they found a wireless speaker (great sponsoring opportunity for ‘Beats by Dre’) and the COLDPLAY instruments. Well, this might either be joyful or the most cringe-worthy video of the year. You decide.