ARCADE FIRE‘s latest pumping tune, the epic Afterlife, now has a shiny and visually impressive official music video. It’s the second single from the band’s new album Reflektor, following the grooving title track. NOTHING BUT HOPE AND PASSION also had the pleasure to visit this week’s exclusive club gig by the Canadians – read our impressions from it right here. The new new music video was directed by Emily Kai Bock and produced by the help of The Creators Project. It’s an epic story of a widowed father, his family, an impressive construction side and… well… love, of course. This is as epic as we expected it from ARCADE FIRE. Watch the video right here.