Context?
Last week DEPECHE MODE leading man DAVE GAHAN and British blues rockers SOULSAVERS released their more than satisfying second collaborative album Angels & Ghosts. We already praised it and the lead single All Of This And Nothing clearly marks one of the highlights on the record. Same goes for the now released music video.
Why Should I Watch This?
Because it takes the Do-It-Yourself aspect to a new level as the video is a holographic clip. It’s actual the frst ever music video that can be viewed via your smartphone. Well, you’ll also need a used CD case and a few basic crafting skills. The video was directed by acclaimed collective fourclops, who explains the idea in the following way:
‘The hologram adds an extra level of texture to the viewing experience, and it’s a great fit with Dave and Soulsavers’ approach towards music. Our goal is always to break new ground and come at projects from a new and different angle, and this video checked all our boxes. We think this is just the beginning of playing with this technique—there’s a lot of ground to explore with holograms from installations, to immersive films, concerts, and parties.’
Anything Else?
Of course, you can also watch the new DAVE GAHAN and SOULSAVERS video also via your laptop but we can tell you it’s way more fun in doing it the other way. And instruction video can be found below the music video.
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